to how he operates. Press reports say he will start to incorporate the latest technology in the manufacture and delivery of his gifts and create better working conditions for his reindeers and elves. He will also concentrate on getting in better shape and trimming his bulging waistline. Santa has come under increasing pressure from Internet stores in recent years and is finding it increasingly difficult to compete. Many children are sending their Christmas wish lists to sites like Amazon.com instead of writing to him. His workshop has also struggled to keep up with the latest cutting-edge production methods used in digital toys and games.
Santa's nine reindeer and group of elves will now all work considerably fewer hours. There have been concerns for centuries about making them work non-stop over the Christmas period and fly around the world all night. The elves will now oversee a brand-new, state-of-the-art, gift-making facility at Santa's workshop. This will reduce their working load to just one hour a day. In another technological revolution, Santa's sleigh will be powered by a new environmentally-friendly fuel. Animal rights activists will be happy that Rudolph and his helpers will now sit in the sleigh instead of pulling it. These changes also mean Santa will have more time to spend working out at his North Pole gym and shed a few kilos.