You are the vice president of marketing for a multinational fast food company that decided to enter Turkish market. Your rivals are the other fast food brands such as Mc Donalds, Burger King, Pizza Pizza and other types of restaurants such as Reci’s, Kırçiçeği Restaurant. In this situation, which factors (cultural, social, personal, psychological) may affect the consumer behavior related to the fast food brand selection or fast food versus orther types of restaurant selection? How? Explain and give examples.